Wine in cartons can become a 'successful niche' in the UK, industry experts believe, as the first Tetra Pak wines packaged in the country hit shop shelves.
Wine importer Raisin Social has teamed up with UK-based Greencroft Bottling and Tetra Pak to launch wines from two South African producers in Tetra Pak.There are two Fairtrade wines from Du Toitskloof, a Cabernet Sauvignon-Merlot red and a Chenin Blanc-Sauvignon Blanc, which will be exclusively in Waitrose.Also, in an initial production run of 100,000 Tetra Pak cartons, will be a Shiraz-Cabernet Sauvignon, and a Chenin Blanc-Sauvignon Blanc from Namaqua wines, which will go into retailers including Costcutter, Budgens, Nisa and Londis.Globally, around 10% of subdue wines are packaged in cartons, which supporters say are lighter, simpler to recycle and more well-located than glass bottles.But, in the UK, a recent survey by Wine Intelligence found that bottles wait 'by far the most well loved choice'. There have been many attempts
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