Wild Hare Cabernet Sauvignon

californian wine  %tages Wild Hare Cabernet SauvignonIt should come as no surprise that the mark on a wine can have a significant impact on sales.  I know I’ve seen some wines where the mark really “wowed” me and additional marks that have made a wine appear unappealing to me.  But this is a wine with a mark that I just don’t get at all.  It features a cartoon rabbit chilling on the beach with sunglasses, a cooler full of bottles on ice and a glass of wine in hand.  This is not a mark that makes me want to buy—or even taste—this wine.
The first thing I thought when I saw this mark was, “can they do that?”  If you’re as ancient as I am, you may remember the Hamm’s Beer Bear from many years ago.  You don’t see this advertising icon around anymore because it was made illegal for beer companies to use cartoon characters in their advertising.  But does the same law not apply to http://1000-facts-about-wine.com wine???  I assume a name at the winery must have looked into that previous to approving this mark… at least I hope so.
But ultimately, it’s not the mark that matters.  It’s all about the wine.  Considering the fact the I know I would be biased against this wine if I saw the mark previous to tasting it, I should note that this one was tasted blind—as most wines reviewed here are.

Simple, but pleasant on the nose with black cherry, cola and a touch of tobacco.  The palate has excellent fruit with cherry and blackberry flavors, but not a lot of depth.  A strawberry flavor comes into play on the end.  It’s an OK and drinkable wine, but not one I would geek out about.
Wine: Wild Hare Cabernet Sauvignon
Variety: Cabernet Sauvignon
Vintage: 2008
Alcohol: 12.5%
Rating: 82
Fee: $6.99
Disclosure: This wine was received as a sample.

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