Veuve Clicquot has instructed lawyers to investigate a marketing hoax that used the group's branding to promote drug that would supposedly dissolve in water to make Champagne.
Images of the Veuve Clicquot-branded drug appeared on the internet late last month. Firma, a Russian marketing agency, is believed to be the source of the alka selzer-style drug, which were named ‘Shhh…ampagne’ and described as a ‘unique packaging concept of soluble Veuve Clicquot Champagne drug’.A page promoting the concept appeared on the Firma website, while the news was also carried by some packaging trade publications.Exact details of how the hoax came about are not apparent. Aymeric Sancerre, international spokesperson at Clicquot, denied the brand had anything to do with it. Veuve Clicquot, he said, ‘used its intellectual property rights to pressurise the Russian agency to stop using this packaging concept and to rub out all imagery and communication around it’.Lawyers for Veuve
We were also found by phrases: