Top supermarkets in the UK are divided on whether to print calorie counts on wine marks, as Sainsbury's earns government praise for backing the policy.
Sainsbury's, which late last year overtook Asda-WalMart to become the UK's second largest supermarket, has committed to printing calorie amounts on all its own-brand wines over the next two years.Its go drew praise from the UK government, but also revealed division between multiple retailers, which together account for the vast majority of the country's wine sales and have large own-brand ranges.Sainsbury's said its own research found 85% of consumers surveyed didn't know how many calories are in the average glass of wine. Even though a majority of respondents said they don't include wine when counting calories, two thirds subdue said they want to see calorie marking on alcohol.'It is apparent from our research that shoppers are confused regarding the calories in alcohol,' said Helen Buck, chair of Sainsbury's responsible drinking steering
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