Rose wine trend taking off in US

Rose wine trend taking off in USUS retailers have been reporting confirmation sales of rosé wine, stretching outside summer months and including more diverse styles. Brad Pitt and Angelina Jolie are fans of Provence rose wineOver the last five years, Washington DC based MacArthur Beverages has seen a tenfold increase in rosé wine sales, to 1,000 suitcases in 2014. This year is liable to be at the same level as last year, store representative Joe Kluchinsky told Decanter.com.
His observations come in the week that Australian wine producer Treasury Wine Estates also talked up a trend for rosé wine in the US. Several market observers have also said rosé wine is becoming increasingly well loved with men, earning it the ‘brosé’ nickname in some circles.
‘It reflects an increasing maturity of wine culture in the US,’ Kluchinsky said. ‘We are seeing customers enjoying rosé throughout the year, not just in the summer, although summer months dominate.’ Read more