Does Chianti wine have an image problem?

Does Chianti wine have an image problem?Have global fame and huge volumes cost Chianti its soul? Experts line up on both sides of the debate to have their say on the Tuscany wine province. Chianti Classico vineyards in Gaiole. Is Chiant's reputation below threat?For each superlative Chianti Classico riserva, there’s an ocean of workaday generic Chianti, the production zone having devoured vast tracts of Tuscany over the years.
It is the inconsistent quality of this supermarket friendly Chianti that undermines the brand, according to some critics. Even the ‘fiaschi’ – the wicker straw baskets of 1970s Italian restaurants – have returned to UK retailers’ shelves.
Has Chianti’s identity been subsumed beneath questions of geography and viticulture?
Chianti covers an array of additional local classifications, including Colli Senesi, Rufina, Colline Pisane, Colli Aretini, Colli Fiorentini, Montalbano and Montespertoli. Read more