New Accolade CEO says Australian wine must remember its roots

New Accolade CEO says Australian wine must remember its rootsAustralian wine should never forget where it came from while pursuing a more upmarket strategy, according to the newly appointed CEO of Hardys owner Accolade Wines. Paul Schaafsma, Accolade Wines CEOPaul Schaafsma, who takes over as Accolade CEO from John Ratcliffe this Thursday, praised Australia’s renewed focus on regionality and premium wines.
But he added: ‘I’ve always said it’s about balance: we need the engine room of the Australian wine industry to work. Our rationale for being in the UK started with being consistent in terms of flavour.
‘We can never forget where we came from. Having commercial wines that deliver that flavour and value is essential. But, there’s much more to Australia than that.’ Read more