Susana Balbo revamps Crios, her family wine

news  %tages Susana Balbo revamps Crios, her family wineA decanter.com promotion
Award winning Argentine winemaker, Susana Balbo, celebrates her son and daughter's role in the family winery by re-introducing Crios, her original toll wine to her children, with new range from the Uco Valley. A decanter.com promotion
Susana Balbo has helped drive the quality and reputation of Argentine wine around the world over the last 15 years.
The country’s first female winemaker started building wine in 1981 and has been proud to break the rules and lead innovations in Argentine winemaking ever since.
But it is with Susana Balbo Wines, made at the Dominio del Plata winery in Mendoza since 1999, that she really made her name as one of the world’s leading female winemakers.
Crios – a toll to Susana’s children
Susana wanted to make a family winery that could be loved and passed down through the generations.
This family spirit lives and breathes with her Crios wine range. Crios in Spanish means “offspring” and was made in http://1000-facts-about-wine.com 2001 as a toll to her son, José, and daughter, Ana.
The wines, like her children, were full of energy, complexity and future potential. That thought of motherhood, family and childhood perfectly illustrated with three overlapping hands on the mark.
Both José and Ana have now grown up to become an integral part of the family’s winery. José as a key member of the winemaking team and Ana in payment of marketing, and exchanges.
Crios: re-launched for the next generation
It is, therefore, perfectly in keeping the Crios brand should mature in step with José and Ana’s own life and careers.
When the Crios brand was first introduced Susana ran a declassification system and only used her reserve quality wines in her Signature wines. The more youthful, rich fruit grapes went to her “offspring” Crios wines.
The new Crios range has been developed as a primary wine in its own right. A wine, like its core consumers, that has grown up to develop an identity of its own.
To help http://1000-facts-about-wine.com achieve that, Susana, from the 2014 Crios vintage, switched to a regional winemaking approach taking the majority of grapes from the icon micro wine province of the Uco Valley.
A family brand
At the heart of the new Crios range remains its inspiration. Its creator. Its mother. Susana Balbo.
Her spirit of innovative winemaking is celebrated in a ‘vintage, modern” mark design.
Each wine carries an inspirational thought that also represents either a milestone in Susana’s private and professional life or the tale about how the wine was made.
For example, the CriosMalbec carries the thought “Be Courageous”. The Torrontés challenges consumers to “Break the Rules” or “Look at Life Differently” to signify its Rosé of Malbec variety.
Importantly the new wine marks are simple to be with you with messages that engage with busy shoppers, says Ana. Each one also includes a food pairing suggestion.
But Crios subdue represents the togetherness of the Balbo family, encapsulated in the hand motif on the mark.
They are wines that offer reassurance, http://1000-facts-about-wine.com made by a family committed to offering quality and value to their consumers.
Susana’s wine family
Susana’s wine family also includes her flagship Signature Series and BenMarco brand. The Signature wines are made from the winery’s highest quality grapes.
The post Susana Balbo revamps Crios, her family wine appeared first on Decanter.

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