Roussillon winemakers win trademark case in China

news  %tages Roussillon winemakers win trademark case in China
French wine authorities have scored a trademark victory in China after a Beijing court ruled that a Chinese companionship cannot catalog the names Roussillon and Banyuls as brands.

The Panel of Commerce and Industry said the companionship could confuse consumers by using a Chinese translation of Roussillon – 'Lu-Xi-Long' – as a brand name. Its wines contained no grapes from the Southern French province that forms one half of Languedoc-Rousssillon. The court also annulled an attempt to catalog the Latin alphabet version of Roussillon and Banyuls by the same Chinese companionship, which has not been named. Its choice inscription a victory for France's national appellations body, INAO, which fought the case alongside the Roussillon wine council, the CIVR, and has been seeking stronger trademark protection for French wine names in China.The CIVR praised the ruling and its director, Gerard Samson, told a local radio station in France, 'There is sometimes an impression of a particular lawless over intellectual property in China, but in fact clearly the authorities have been supremely reactive.'But, the Chinese companionship is reported to be appealing the ruling.

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