His observations come in the week that Australian wine producer Treasury Wine Estates also talked up a trend for rosé wine in the US. Several market observers have also said rosé wine is becoming increasingly well loved with men, earning it the ‘brosé’ nickname in some circles.
‘It reflects an increasing maturity of wine culture in the US,’ Kluchinsky said. ‘We are seeing customers enjoying rosé throughout the year, not just in the summer, although summer months dominate.’
See five fantastic value summer rosé wines to delight in
The trend is nationwide, according to a manager for Total Wine, the largest independent US wine retailer that operates in over 15 states across the country.
‘Sales are better than ever previous to,’ said Greg Tuttle, social media manager for Total Wine, established in 1991. ‘And buys are more diverse as well, going further than established brands or the obvious fruity styled rosé wines.’
A recent industry analysis for the US reflects what retailers are reporting.
Marketing group Vins de Provence – which represents Provence, the French wine province specialising in AOP rosé wine – reported in its market analysis published earlier this year that the US wine industry no longer groups dry rosé wines together with sweet blush wines. ‘This flawed notion appears to be on the decline as dry rosé grows in popularity,’ it said.
In September 2014, facts showed that so-called blush wines saw their number share of wine sales had fallen over the previous 12 months; Colorless Zinfandel was down 10.5%.
But, dry rosé wines augmented
By comparison, total table wine sales grew by 3.3% in value and 1% in number in the US. The average bottle fee of premium rosé in the US was $16.83 in 2014.
Edited by Chris Mercer
The post Rose wine trend taking off in US appeared first on Decanter.
We were also found by phrases: