Champagne drinkers in the US and Asia have shown they are willing to pay more for Pernod Ricard's Perrier-Jouet mark, providing a rare bright spot in a tough last few months for the French drinks giant.
Perrier-Jouet sales rose by 9% in value terms for the six months to the end of December, even though Pernod Ricard did not physically sell any more bottles than in the same period of the previous year. Consumer demand in Japan, the Americas and also China helped the firm to buck a general decline in sales across the Champagne sector for much of 2013.But, the results were bitter-sweet. Pernod's Mumm brand continued to struggle for momentum, with value sales down by 1% and volumes down by 2% over the six-month accounting period - albeit that partly reflects a companionship strategy to nudge Mumm up the fee ladder. As a group, Pernod Ricard reported net sales down by 7% for the
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