Brazilian winery Lidio Carraro has beaten off competition from larger rivals to be the official wines supplier for the FIFA 2014 World Cup, to be held in Brazil.
The 5th generation-owned winery, based in the Serra Gaúcha, the highland province of southern Brazil, said that below the deal it will double production and much expand distribution. Lidio Carraro will launch a new range below the name Faces, which will have exclusive rights to the official FIFA seal worldwide, and will be served at FIFA-organised events up to and including the World Cup.A first red wine below the Faces mark will be launched in May. Further details of the range will be released at the Prowein trade show this week.Lidio Carraro makes a range of subdue and sparkling wines from Cabernet Sauvignon, Merlot, Tempranillo, Tannat, Pinot Noir and Chardonnay.'We feel this is a huge responsibility,' Patricia Carraro, marketing and export manager, told Decanter.com. 'We hope to translate
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