The 11 women, most of whom are African American, are part of a book club and travelled on the wine train over the weekend. Staff ordered them off the train for building too much noise.
‘The Napa Valley wine train was 100 percent incorrect in its handling of this issue,’ said wine train chief executive Anthony ‘Tony’ Giaccio. The organisation hired crisis management pr consultant Sam Singer to handle the situation.
See also: Napa Valley wine train faces social media wrath
‘We accept full responsibility for
The wine train did not comment specifically on accusations of racism. But, Giacco promised that staff would receive diversity training.
Giacco said in a letter to book club members, ‘We were insensitive when we questioned you to depart our train by marching you down the aisle past all the additional passengers.
‘While that was the safest route for disembarking, it showed a lack of sensitivity on our part that I did not fully conceive of until you clarified the humiliation of the experience.’
He offered the 11 women plus 39 guests a free ride in a privately reserved carriage, ‘where you can delight in yourselves as loudly as you desire’. One carriage holds 50 people.
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