Margaret River winemakers are to hold an emergency meeting in response to threatened legal action against Flametree Wines by LVMH-owned Cape Mentelle over use of the Wallcliffe name on wine marks.
Several winemakers in the Western Australian province are concerned about the impacts of potential legal action. Wallcliffe has been mapped as a sub-province in Margaret River, but is not yet legally recognised as such. Cape Mentelle, which is owned by French billionaire Bernard Arnault's LVMH group, has a trademark application pending on Wallcliffe as a standalone name, and its lawyers have questioned Flametree Wines to stop using the term.Flametree general manager Cliff Royle said Dr John Gladstones’ sub-regional map of Margaret River, completed in 1999, gave local producers a precedent to use Wallcliffe on its marks when referring to the source of the fruit for its wines. 'We have identified the sub-regional origin of our fruit and have not intended to infringe on what Cape
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