Japanese wine drinkers are increasingly open to tiresome new styles and countries as the country’s wine market ‘comes of age’, according to a new report.
.Chile has been a major beneficiary of this maturing trend in Japan, with the country’s wines more than tripling their share of the market over the past seven years and overtaking France late in 2014, says Rabobank in its latest wine quarterly report.The Netherlands-based bank said many wine exporters had turned their backs on Japan when the market fell away 16 years ago, focusing instead on the potential of Hong Kong and Mainland China.‘But in more recent years, the hype surrounding the China wine market boom has coincided with a significant, yet much less publicised, renewed interest in wine across the Sea of Japan,’ said Marc Soccio, report co-author and Rabobank senior wine analyst.‘This has opened the way for New World producers, most notably Chile,
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