Napa Valley wine producer Duckhorn has filed legal action against a rival wine group and retail giant Wal-Mart, claiming that it has trademark rights over the word 'duck' on marks.
Duckhorn is suing Sutter Home Winery, owned by Trinchero Family Estates, and Wal-Mart over their respective parts in launching and selling a range of wines marked Duck Commander in the US. The Napa producer is also suing Duck Commander Inc, a companionship owned by the Robertson family that is in the rear the well loved US television show .In the complaint, Duckhorn said that the 'duck-style inscription' and duck motif on its bottle marks have become inextricably linked to its own wines. Duck Commander's name and use of a duck logo is 'confusingly similar' for wine drinkers, it said. Tension started building in the autumn of 2013, when Duckhorn exposed that Trinchero Family Estates and the Robertsons' were set to
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