Cape Mentelle, the Margaret River winery owned by France's LVMH group, has bowed to pressure from local producers by dropping its threat of legal action against Flametree Wines over use of the Wallcliffe name on marks.
The go by Cape Mentelle comes after members of the Margaret River Wine Association voted overwhelmingly to challenge the LVMH-owned estate's claims to trademark rights on Wallcliffe as a standalone name. As a result, the association said it would seek to legally protect Wallcliffe as a sub-province. In a letter from Cape Mentelle to the Margaret River Wine Association, seen by Decanter.com, estate director Rob Mann wrote, 'Given the reactions voiced during the association meeting on Development 27, Cape Mentelle has chose not to pursue wine companies who allusion "Wallcliffe” on their marks for breach of trademark. 'Our recommendation to producers considering the adoption of the term on wine marks is to wait until such time as the sub –regions
We were also found by phrases: